growth-share matrix

growth-share matrix
growth-share matrix noun (marketing)
A diagrammatic analysis of a company's portfolio of businesses, arranged according to their rate of market growth and their relative market share
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Main Entry:grow

Useful english dictionary. 2012.

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  • growth share matrix — / grəυθ ʃeə ˌmeɪtrɪks/ noun a model for a marketing strategy with various categories of product based on present performance and growth rate ● The growth share matrix helped to decide what products needed extra marketing efforts …   Marketing dictionary in english

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  • BCG Growth Share Matrix — A graphical approach to resource allocation within a multi segmented corporation. The growth share matrix analyzes different divisions within a corporation and compares their growth rates and market shares with those of competitors …   Investment dictionary

  • share matrix — growth/​share matrix ˌgrowth/​ˈshare ˌmatrix noun [singular] MARKETING the idea that the profit obtained from a product depends on the growth rate of the particular market it is in and its share of that market. A product with high market share in …   Financial and business terms

  • growth vector matrix — ˌgrowth ˈvector ˌmatrix noun [singular] MARKETING COMMERCE in corporate planning, the idea developed by Igor Ansoff in the 1960s that a company can grow by increasing its market share with its existing products, by introducing new products into… …   Financial and business terms

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  • growth matrix — growth/​share matrix ˌgrowth/​ˈshare ˌmatrix noun [singular] MARKETING the idea that the profit obtained from a product depends on the growth rate of the particular market it is in and its share of that market. A product with high market share in …   Financial and business terms

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